The 3 Beacon Blog

How to Profit from the Coming Demographic Storm and Stay Ahead of the Crowd

The New Face of America

February 26, 2010

Generations, like people, have personalities, and Millennials, or as we call them–Generation Y (the American teens and twenty-somethings who are making the passage into adulthood at the start of a new millennium), have begun to forge theirs: confident, self-expressive, liberal, upbeat and open to change.

The two pie charts from the Pew Research Center's new report–Millennials: A Portrait of Generation Next–shows the emerging face of America that we believe represents a "Generational Opportunity" in equities.

Source: Pew Foundation