No Wonder the TV Model is not Working
January 19, 2010
Conan O'Brien is close to signing a nearly $40 million deal to walk away from his dream job of hosting NBC's "The Tonight Show," bringing down the curtain on one of the entertainment industry's biggest debacles in years.
It is no wonder that under this type of "Management Style, prime-time viewers are turning away from the traditional TV stations. We suspect that if sports and the presidential election race were taken out of the numbers in the table below viewing figures would really be down the tube.
We expect Generation Y to continue to turn away from traditional TV viewing, and that unless the "Big Four" become more generationally aware they are heading towards extinction, with perhaps the exception of FOX.
Source: Wall Street Journal
