Ken Gronbach Interview with Don Creech
January 26, 2010
Don Creech talks with Ken Gronbach
Mr. Ken Gronbach is an expert demographer, futurist and generational marketer. Gronbach has founded 2 advertising agencies in his lifetime. The first was KGA Advertising, which opened in 1979 and was a proven success for the 22 years it was in business. At its height, Gronbach had more than 40 employees and represented clients such as Bob's Stores and Pilot Pen.
His current agency is KGC Direct, which focuses on the field of demography and generational marketing. Gronbach also provides counsel to both large and small businesses across the U.S. We will ask Ken what he sees coming up in this new decade within the context of the emerging "Generational Opportunity". What are the long term demographic trends in China and how will they shape China's economic future and social fabric?
Download here for the Mp3 of the show
